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Rewyre Property Technology Marketplace
Top Rewyre Page
Enabling building owners to browse a marketplace of property technology, create proposal documents, and manage project finances.
problem goals user research key insights comp analysis outline solution wireframes final design
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Rewyre brings property technology discovery, purchasing, invoice management, and property information into one platform. I led UX design, working with Product and Engineering to organize these connected workflows and make them easier for property managers to navigate.
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A central challenge was helping users move between features without losing their place. We tested competing Figma prototypes with 20 property managers, combining task completion times, observed friction, and feedback to inform the navigation design.
My Role
The Team
My Key Contributions
Lead UI/UX Designer
Tools Used
1 Project Manager
1 UI/UX Designer
5 Software Developers
Duration
Competitor Research
User Research
User Personas
User Testing
Interaction Design Interface Design
Paper Prototyping
Wireframing
Adobe Photoshop
Adobe Illustrator
Figma
Hotjar
11 months
start: AUGUST 2022
end: JUNE 2023
Process
Define
Learn
Ideate
Create
Verify
Understand Project
Specify Problems
Identify Goals
Background Research
Client Interviews
Competitor Research
Lo-fi Sketches
Design ideation
User Testing
User Interviews
Pain-point analysis
Hi-fi Prototyping
User Testing
Hi-fi Testing
Finalization
Rewyre
Helping streamline the entire process of acquiring property technology - from research, proposal document creation, and payment processing.
The future landscape of NYC buildings is changing with a local law (LL97) requiring a huge reduction in building emissions by the year 2030. To help equip property owners with the technology and resources they need to update their building infrastructure, Rewyre's all-in-one platform serves as a streamlined solution and experience for this and many other property technology needs.
To create this web application, we interviewed several property managers, building owners, and property technology companies to get a comprehensive understanding of the space. We then prototyped several different designs and conducted user testing to fully refine and flesh out the overall platform to have the most fluid and seamless experience from discovery to purchase.
STEP 1
DEFINE
Problem
HondaJet Problem
Why do building managers need a platform for property technology procurement?
the right property technology can be difficult, cumbersome, and tedious to find from a myriad of options and sources
creating proposals to pitch new property technology to building approval committees is traditionally a painful manual and intensive task
customer support during the property technology acquisition process is usually nonexistent and communication between parties is disjointed
keeping track of payments for devices, installation, and subscriptions can get confusing and disorganized
Goals
HondaJet Goals
What would a succcessful property technology marketplace consist of?
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a well-organized, categorical database of property technology with
robust search filters, sliders, and options
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an easy-to-use and intuitive proposal builder tool that automates a majority of the document but still provides user control and flexibility
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a built-in messaging system for building managers to communicate directly with property technology vendors for pricing, questions, and integration issues
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a quote management system that allows integrators to provide quotes and for building managers to negotiate, pay, and manage these various system quotes
STEP 2
LEARN
hondajet user research
User Research
Goals for User Research
Familiarize ourselves with the current workflow of a building manager without the ReWyre platform during the property technology acquisition process - including discovery, research, and quote negotiation.
Learn what problem areas exist for building owners when discovering and selecting specific property technology solutions for their various building needs.
Learn what the areas of friction are for communication between integrators and building owners and how they can be mitigated
Learn the various phases of a property technology solution quote and understand the necessary steps to ensure proper revision and approval.
User Research Strategy
Interviews
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Conducting in-depth interviews with building managers, integrators, and property technology companies to understand where various pain points exist in the entire procurement process for these solutions
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These interviews will help give us more insight and learn more about the following areas:
benefits in terms of improved efficiency, reduced user frustration, and time taken to conduct various user tasks
shortcomings in terms of repeated pain points while conducting various necessary user flows
personal suggestions for overall application and experience improvement as well as potential feature additions or subtractions
Surveys
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Sending surveys to building managers to gain further data on the prevalence and importance of various pain points during the property technology procurement process without the use of a the ReWyre platform
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Sending surveys to integrators to gain further data on the utility and shortcomings of their current customer acquisition and quote pricing processes
HondaJet Key Insights
STEP 3
IDEATE
Outlining the solution
Based on our user research, we identified 4 main functions for the ReWyre property-technology acquisition platform:
a robust marketplace of various property technology solutions that promotes the discovery of new products through efficient search filters and intuitive organization
a proposal builder tool that integrates with the marketplace products and helps automate and track the progress of proposals from initial creation to final approval
a projects page with individualized project dashboards to provide high-level information and easily accessible actions
a quote management page that displays quote approval status and all necessary quote information
STEP 4
CREATE
Sketching Lo-Fi Wireframes
Iteration #1
Post User Research
Utilizing our user research data and competitor analysis, we were able to create wireframes that would allow a user to be able to complete the 4 main functions outlined in our findings above
STEP 5
VERIFY
Creating Lo-Fi Prototypes
Iteration #2
Post User Testing
We conducted comparative usability testing with 20 property managers using two Figma prototypes. Each participant tried both versions, with a break between them. Tasks included selecting property technology and checking out, filing an invoice, and adding a property to their catalog. We compared task completion times, noted frustrations with interface elements and navigation, and asked participants to explain their preferences.
One comparison tested mega-menu navigation against a top bar paired with a sidebar that changed between sections. Participants expressed confusion and frustration with the changing sidebar structure. We considered those observations alongside task completion times when selecting the mega-menu approach.
Because participants tried both designs, familiarity may have influenced performance on the second version. We treated completion times as one source of evidence alongside observed behavior and participant feedback.
Finalizing Application Designs
HondaJet Final Designs
Iteration #3
Post Final Edits
The final design brought marketplace, invoice, and property workflows together through mega-menu navigation. This direction responded to the confusion observed when participants used a top bar alongside sidebars that changed by section. The screens below show the resulting interface across product discovery, proposal creation, and project management.
![proposals].png](https://static.wixstatic.com/media/e25a3f_b551d5dde2524d48a0a6da0db14d1e35~mv2.png/v1/fill/w_450,h_292,al_c,q_85,usm_0.66_1.00_0.01,enc_avif,quality_auto/proposals%5D.png)
Fin.
You made it to the end! Thanks for reading and learning more about my journey with Rewyre and creating their property technology marketplace. You just learned a lot and got some insight into my design process and thinking throughout a specific case client project. Make sure to check out my other projects by clicking here!
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